Two major sports brand competition, along with Under Armour in the United States occupy the first two, that the outcome had been. But in recent years by the prior Kanye West Nike switched to adidas, along with designer focused poaching, adidas attract a large number of celebrity fashion after, Nike king throne in 2015, seems to be challenged. HYPEBEAST team collected data over the past year, in the form twice by Nike, Air Jordan, NikeLab compared with the adidas brand and its branches, analyze the two giants battle. This back to focus on cooperation between the brands and high fashion, street brands, Nike and adidas deconstruction their promotional practices, and both compete in similar areas.
Fashion designer dispute
High fashion and nature far away from the public, but through cooperation with sports brand, the introduction of cost-effective single product, popular in the market. Nike in recent years close to the trend of the trend, in collaboration with Undercover, Pigalle Paris name associated multiplier won reputation. NikeLab Since its inception, the unit-linked multiply greatly increased; in the beginning of 2015, announced NikeLab classic performance apparel branch ACG (All Conditions Gear) reform, the founder of Acronym invited leading designers Errolson Hugh supervision, and the launch of Lunar Force 1 x Acronym shoes. This will Urban Outdoor image ACG converted into Urban Exploration, and allow consumers an affordable price and enjoy frequently over ten designs, this popular, admirable Nike and NikeLab ride in terms of elasticity associated handling. Instead, adidas focuses on high-end development, Rick Owens, Y-3, etc. Although regional attraction, but high pricing, not the general public can afford. Different strategies, give the brand a different fate, the two brands in 2015 to create 15 multiply-linked plan, the most critical of several plans are as follows:
Japanese Gong Art contest
February 2015, NikeLab announced a partnership with Japanese brands sacai designer Chitose Abe potential (Chitose Abe), under the lens Craig McDean, clothing full of dynamic, it left a very deep impression. The early partnership with adidas has Kolor by Chitose Abe potential husband Junichi Abe (Junichi Abe) in charge, this year also launched a clothing line associated multiplier. They worked in Comme des Gar? Ons work, the same as Rei Kawakubo of subglottic disciples, the design is different. Abe Chitose potential pen Nike sportswear using pleated design effect, fluorescent color plus mesh, satin and lace in wool and nylon, the traditional image of sportswear twist. And Abe run a more low-key, in cooperation with the former adidas, the public may not know the excellence of its brand Kolor, but see actually called on his predecessor for tailoring division, Yi Yi materials used, in the hands of the texture of clothing, not propaganda according to the decision.
Skateboard culture shock
Another fashion powerhouse - skateboard street fashion, and this year the main character must be from the Palace Skateboarding London, and after adidas announce cooperation in 2014, has launched shoes such as Pro Primeknit, Palace Pro Trainer, Palace Pro Boost and other popular products, adidas apply more generous on the ZX-Flux element, Primeknit, Boost technology. Cholestatic on front street brand has been the Palace as the royal Supreme sole rival, adidas to take the lead with former co-supporters greatly appreciated. In 2015, the first time in the Supreme occasion the 30th anniversary of Air Jordan, United multiply Release Air Jordan V, other T-Shirt and cap models were sold out as expected, the focus of the public who instantly regain Supreme and Nike.
Outdoor performance material
June 2015, adidas and outdoor clothing brand White Mountaineering Union announced ride apparel, scheduled for release in spring this year, designer Yosuke Aizawa (Yosuke Aizawa) is a substantial injection sportswear unprecedented design details. Nike also at the stage end of the year, announced the Nike Windrunner Stone Island will be developed functional fabrics and dyed engineering and technical rebirth, their respective merits of the two brands, the use of Mussola Gommata, Nylon Metal and other fabrics and PrimaLoft? Technology for the classic Windrunner injection vitality and energy. Both of which are functional outdoor pioneer, while improving Nike and adidas diversity of styles, look forward to in 2016, the development of this brand in the category.
Harajuku street showdown
In early popular Fragment design x Nike Sock Dart, in Hiroshi Fujiwara (Hiroshi Fujiwara) under redesign, scared to Heaven, a shelf that is completely sold. Published 10 years ago, Nike Sock Dart, is the first to use computer technology made knitting shoes, shoes with braided, silicone on the upper take to replace the traditional lace design, then quite avant-garde, is a popular one origin Flyknit technology development. On the other hand, adidas has been working with Takizawa-phase medium (Shinsuke Takizawa) the main reason of the Neighborhood, follow the skull bone, teeth triangular design, one of the most interesting works of the year, must be NH Shelltoe Boots, routine on the Suprestar the boots, the perfect fusion of both elements.
Union take to promote its platform
United plans to take, guest designers involved are the brand to attract outside attention the way. Nike captures the best target and timing, publicity reached effortlessly. NikeLab headed all official social platform, the perfect performance of the brand's aesthetic point of view, every Post has shown superior quality, let the public directly to its share. In addition, the major series published, Nike will launch related software products, such as ACG and VSCO CAM filter, Stone Island timely launch of Mobile Apps, let boom appears online. To sum up the above point of view, perhaps the kind of fusion and Fashion Nike adidas slightly better than the feeling can conclusions adidas this year in social networks get Like, but far outstripped Nike. Readers should be aware, of course, both sides of the war more than the above points, next time will bring brands and music celebrities, technology research and development, future development and other topics, let me see how to Nike adidas looms.